Since 1965, Cole’s Automotive Group has built a stellar reputation for providing first-class customer service and quality used cars. As a family-owned business three generations in the making, Cole’s relies on sales driven via word of mouth. First-time customers usually end up being customers for life, as do their families and friends.
In the mid-2000s, the showroom at Cole’s original Lilburn lot began feeling a bit cramped. Business was booming, but with more inventory and customers than ever before, the Cole family needed a place that would enable them to continue expanding their operations. After identifying a piece of property along Highway 78 in Monroe, co-owner Mark Cole reached out to Joe for consultation on the new Cole’s showroom.
“Everyone thinks they can build exactly what they want by themselves, but it just doesn’t work that way,” said Mark. “Joe made building our showroom easy from our very first conversation.”
Cole’s wanted their new showroom to feel cozy, allowing customers to feel at ease as soon as they arrive. With this in mind, Joe gave the showroom a cabin-like feel, with exposed wood beams both inside and on the drive-under entrance, and a wood exterior. An inviting stone fireplace with comfortable rocking chairs gives families a place to relax, and the open interior is filled with classic cars from the Cole family’s collection.
“We had worked with contractors before, but working with Joe was a whole different ballgame,” said Tim Cole. “All of the subcontractors were top-notch, and we knew where we were in the timeline every step of the way.”
“Every time I called, Joe picked up,” Mark added. “We trusted him through every step of the process. It honestly couldn’t have gone any smoother.”
Cole’s continues to expand their sales by providing outstanding service to every customer that walks through the door. “Our business is all about relationships,” said Zach Cole. “Working with Joe on our showroom created a relationship that will last a lifetime.”
Cole’s Automotive Group is located at 2170 Highway 78 NW Monroe, GA 30655. Visit colesauto.net to learn more about their family-owned lot and view their current inventory.
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